Dec 13, 2015
It seems like I've known Dave Hill Jr. forever. He was writing magazine articles and book (Ableton Live Power for versions 2-4) about the time that I was writing a lot of magazine articles, running the Creative Synth website and writing about Ableton Live myself. We first met it person at a NAMM conference, and we've kind of been in touch ever since.
So when I decided to try something different with the podcast, my first thought was to talk with Dave, and I'm glad I did. It was a great way to get some insight on how marketing works in the music/art software space, but it was also a chance to talk about the past, the future and even the hardware vs. software thing. Oh, and we get to find out that marketing in the music gear space comes via players, not via Wharton School graduates. Whew!
Dave's super busy, so I'm glad he was willing to take the time to chat. I hope you enjoy this view into a different side of the creative business space.