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Art + Music + Technology

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Oct 25, 2015

Chuck Surack is a legend in music circles, having created one of the largest MI retailers in the world with Sweetwater Sound. It is interesting to understand how he got there - from a mobile recording studio-in-a-bus, through his initial (and sometimes painful) experiences as a sound designer, then into building a massive business getting us the gear we want.

Chuck is much more than a successful retail businessman. He continues to be an active musician and complete gear nut. And he is actively involved in helping young people continue to make music part of their lives through his work with non-profit organizations.

Chuck has also been one of the great supporters of user groups and online communities. I saw this first-hand when he helped make the K2000 mailing list and online users group one of the most vital places on the web. It's been my great pleasure to interact with Chuck over the years, and this interview should help you understand why I hold him in such high regard.